Press Release

Product Placement

https://powerpoint.office.live.com/p/PowerPointView.aspx?FBsrc=https%3A%2F%2Fwww.facebook.com%2Fattachments%2Fdoc_preview.php%3Fmid%3Dmid.1387290602834%253Ab6338700723df03785%26id%3D9411ee655acabbf8a8eff511b3ca560d%26metadata&access_token=100002724067723%3AAQDN36Km83Tw7bH5&title=Product%20placement

PSA presentation

Visual: The elders abandonment
Headline: No filial duty for elders. No peace for the rest of your life.
Subhead: Treasure Them!
Body Copy: You will never know what future you will have if you neglect your parents.
Slogan/Tagline: SO ACT NOW!
 Logo:-
Contact Information: www.noeldersabandonment.org 

Link: https://docs.google.com/file/d/0B1_gns5mGxCZRGJNWkJXYjBZVTQ/edit?pli=1

voice over text -
can you imagine if one of these conditions will be your future?
you will never know what future you will have if you neglect your parents
so act now
no filial duty for elders
no peace for the rest of your life
Treasure them

Reflection: I take charge of posters. It's a good opportunity learning how to make convincing prints.
                 I am also a character of this video. I impersonate a passerby and give the beggar money.
                 I also play the role of the elder who picks up recycle trash. It was quite fun during the process of making a PSA commercial.

Print Ad

 http://www.coloribus.com/adsarchive/prints/heineken-beer-sweet-temptation-8486855/
1. Headline: Sweet Temptation (Benefit)
2. Subhead: recommended for a hot day
3. Visual: The picture compares beer to a woman's sexy legs. It's very interesting and eye-catching.
4. The print ad shows that a man's desire for Heineken is the same as desire for a woman. It's a creative comparison and makes the reader also tempts to drink it.